The Baby Bums for Sun Bum

Following the runaway success of the Sonny mascot we developed for Sun Bum, they came back and asked us to develop five more super cute characters for their Baby Bums line of products. The Baby Bums all have adorable backstories which you can read about here on their website.

Duke, Bean Bag, Coco, Meow Meow and Stoke "... come from all different places but now live together with their families on the North Shore of Hawaii where they are free to roam and play and laugh and love."

We are extremely proud to continue our work with Sun Bum, a trusted and fun client that really runs wild with the characters we design for them. We love that! Give their Baby Bum IG account a follow to see some of these characters in action.