Pirates of the High Fees for World First Bank

AHOY! We had a great time working with the great folks at World First Bank and MercerBell in Australia on this fun campaign.
The tongue in cheek campaign, ‘Pirates of the High Fees’, puts the spotlight on the big four Aussie banks (Commonwealth Bank, Westpac, NAB & ANZ) and the high fees they charge for international money transfers (ranging anywhere from $18 - $32).
The campaign features four pirate characters – who represent Australia’s four biggest banks – and appeared in a campaign including national digital and major train station, street and in-office signage in Sydney. The message is clear: these characters are selfishly ‘plundering’ Aussie’s hard earned ‘booty’ when customers are simply looking to transfer money overseas for various purposes.